Despite promising not to become a studio, Apple is making another original programme. This one is a documentary about Cash Money Records, the phenomenally successful hip-hop label that's home to Drake, Lil' Wayne and Nicki Minaj.
Apple will finance the project, and will stream it exclusively on its Apple Music service.
Earlier this week, Cash Money co-founder Bryan Williams posted a photo of him posing with Larry Jackson, head of original music content at Apple.
This isn't the first original programme that Apple has made. It's working with Will.i.am and Gwyneth Paltrow on a reality series looking at the lives of app makers. It's also making a documentary about the life of original NWA member – and current Apple executive – Dr. Dre.
Apple is said to be working on its own TV streaming service, though negotiations have stalled in recent months. In the meantime, it seems happy to make music-themed programmes for its own music streaming service instead.