Sky's new sports channel launches today. Sky Sports Mix will bring selected sports action to all Sky customers, without them having to shell out for a subscription to Sky Sports. And it all kicks off at 12:30pm
Cricket will be the first sport to be shown on Sky Sports Mix, with coverage of England taking on Pakistan in the one-day international at the Rose Bowl. Live coverage starts at 13:30.
Sky also has the rights to the first ever Netball Quad Series, which sees England, New Zealand, Australia and South Africa battle for netball supremacy. Four of the six games will be shown on Sky Sports Mix.
In all, the channel will show an average of five hours of live sport each day in its first month, covering 16 sports in that time. These include football, rugby league, golf and Formula One.
Nine of the 16 sports will be broadcast live.
The channel – which will be found on channel 407 in the EPG, next to Sky Sports News HQ – will also show 'Game Changers', sporting masterclasses, sports-themed entertainment shows and documentaries.
It will also be available on selected Virgin Media packages.
In making some of its sports coverage available for free, Sky is following BT Sport, which launched its BT Sport Showcase channel last year.
BT has also pioneered making its sports coverage even more widely available, by live streaming the Champions League Final for free on YouTube. Though this is thought to be an attempt to bolster its lower-than-expected viewing figures.