Virgin Media is set to showcase the V6, its next-gen 4K set-top box, any day now. But customers have a reason to feel sad, too, because the company will put its prices up in November.
It's sending out letters to customers informing them that from November, line rental will increase from £17.99 a month to £19. Annual Line Rental Saver plans will cost £196 instead of the current £184. Broadband packages are also expected to rise from between £3 and £4 per month.
This will be the third price hike for Virgin Media customers this year. Back in February, most customers saw their prices rise from between £3.49 and £3.99 a month. Then earlier in the summer, it raised the price of TV packages for some customers with Sky Sports and Sky Movies (now Sky Cinema).
This latest price rise is above inflation, because the firm has made a multi-billion pound commitment to overhauling its UK infrastructure and increasing download speeds. Then there's the small matter of launching the V6 set-top box, of course.
Not much is known about the V6 at present. From the one picture Virgin Media has shown off, it looks to be quite a large unit. Here's hoping it has what it takes on the inside.
We'll bring you more news of it as soon as we can.