Netflix is lobbying to make data caps illegal. Obviously it's in Netflix's interests to have us streaming as much as we want, but now it's written a letter to the Federal Communications Commission (FCC) calling for a ban on all caps for wired internet connections and on "low" data caps for mobiles.
"Data caps (especially low data caps) and usage-based pricing discourage a consumer's consumption of broadband and may impede the ability of some households to watch internet television in a manner and amount that they would like," it writes.
Data caps on wired internet connections "do not appear to serve a legitimate purpose" it goes on. It adds they are "ineffective" at managing network congestion.
Usage-based pricing (i.e. charging per GB) also comes in for a bashing. It's simply another way to bleed more money out of consumers, according to Netflix.
In the US, some companies have experimented with data caps of 300GB and 1TB for wired internet connections. Here in the UK, mobile caps are typically capped at 500MB, 1GB, 5GB, 10GB or more.
With new technologies like 4K and HDR causing file sizes to get bigger, data caps and bandwidth issues are going to be more pressing in future. It'll be fascinating to see how the FCC responds.