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new apple tv keynote

Apple is retiring its most-recent-but-one model of Apple TV. According to 9to5Mac, the technology giant has confirmed to employees and educators that the four-year-old streaming box will no longer be supported.

It also no longer appears on the Apple UK site. Instead, the newest model (the fourth-generation one) takes its place.

During a recent earnings call, Apple CEO Tim Cook dropped rather a large hint when he told investors the firm has "something bigger" planned for the Apple TV ecosystem. Which would seem to point to a new model.

Apple usually discontinues a product as it launches a new one, so to do so beforehand is a little irregular. Chances are we'll see the new Apple TV later this month, at the same time that Apple refreshes its MacBook Pro range.

The latest model of Apple TV only launched a year ago, but already feels like it's behind the times. It streams at a maximum quality of 1080p HD, whereas the newest models from Roku, Amazon and Google all handle 4K (which has four times the resolution of HD).

Apple is not one to adopt a new technology just for the sake of it. But if it does want to launch its own TV service, as rumours say, it'll have to get involved with 4K at some point.

Source: 9to5Mac

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