Google is reportedly much closer than Apple is to launching its own web-based TV service.
Sources have told The Wall Street Journal that Google has agreed terms with US TV network CBS, and is close to finalising a deal with Disney and 21st Century Fox.
According to the report, the service will live on YouTube, and is likely to launch early next year. It will be called Google Unplugged and will cost between $25 and $40 (£20 and £33 respectively).
In the US, viewers are tied into pricey subscription bundles, which makes a so-called 'skinny' bundle so appealing to so many people. Apple has tried to offer just this, but the networks are reportedly unwilling to meet its terms – hence while Apple's TV service has been rumoured for years, it still hasn't launched.
Apple recently retired its last-but-one model of Apple TV, its streaming box, prompting rumours that a new one is on the cards. CEO Tim Cook also hinted that "something bigger" is planned for the Apple TV ecosystem.
Apple is holding an event next Thursday, but it's thought to be the launch of new laptops rather than anything TV-related.
Source: The Wall Street Journal