Netflix's offline mode has been rumoured for some time now, but it turns out it might never make it to the developed world.
The ability to download films and TV shows to watch later – as you can with BBC iPlayer and Amazon Prime Video – would appeal to many. You wouldn't have to eat through your data allowance to watch something on your phone. And you could watch where you have poor or no signal. But according to Netflix's chief content officer, the feature might only be rolled out in areas with poor internet speeds.
"We have talked a lot about this over the years and our belief is that broadband and Wi-Fi become more and more ubiquitous, available in more and more places that you are, more and more minutes of the day," Ted Sarandos told CNBC.
"Now as we've launched in more territories... They all have different levels of broadband speeds and Wi-Fi access. So in those countries they have adapted their behaviours to be much more of a downloading culture. So in those emerging territories it starts to become a little more interesting."
He maintained that Netflix's current streaming-only policy was correct for countries with capable internet speeds.
"We still think for the developed world our thesis has been true but I think as we get into more and more [of the] undeveloped world and developing countries that we want to find alternatives for people to use Netflix easily."
So is the feature coming soon? Sarandos wouldn't be drawn. He said the firm is "looking at it now, so we'll see when."