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netflix video previews

Netflix has launched a new user interface for its TV app that includes video previews of what's up next, so you can see if it's worth a watch.

These previews aren't just trailers. Netflix is keen to stress that they're "specially designed video synopses" that briefly give a flavour of the title's story, characters and tone.

According to the streaming service, testing has shown that these previews help viewers browse less and watch more.

Stephen Garcia, Netflix's director of product innovation for TV, and Chris Jaffe, VP of product innovation, wrote in a blog post: "As we launch more than 1,000 hours of original content next year, we know we have less than 90 seconds to capture someone's attention and get them excited about a title – that's why we're introducing video previews into the TV browsing experience."

The previews have launched, so look out for them to land on your Netflix app in the coming weeks. They'll come to all Netflix-enabled devices, including games consoles and Roku devices. Smart TVs will be updated in the coming months. There's no word on the feature coming to Netflix's mobile apps.

This is just the latest update to Netflix's service. Recently, it launched offline viewing, which lets viewers download shows to their device and watch them when they have no internet connection. Though the feature is only available on mobile devices, and only for select shows.



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