Amazon has signed up a lot of new customers to Amazon Prime in order to watch 'The Grand Tour', its new car show from the ex-'Top Gear' team. But a record number of people have also watched the show illegally without paying.
According to industry analyst Muso, the first episode was pirated 7.9 million times, the second 6.4 million and the third 4.6 million. This makes it the most illegally downloaded show ever, overtaking even 'Game of Thrones'.
13.7 per cent of the illegal downloads were in Britain. Muso estimates that piracy cost Amazon £3.2 million in lost sales on the first episode alone.
Whether that worries Amazon is another matter. The show has been well received by critics and viewers, and seeing as it doesn't publish viewing figures, Amazon will undoubtedly proclaim the show a success. It certainly has been compared to the rebooted 'Top Gear', which saw new host Chris Evans quit after the first series.
To watch 'The Grand Tour' legally, you'll need Amazon Prime, which costs £79 a year. That gives you unlimited video streaming from Amazon Prime Video, music streaming of 2 million tracks from Prime Music, and free one-day delivery on some items ordered from Amazon.co.uk.
Source: Mail on Sunday