Apple is making its own TV content to go with Apple Music, and possibly its own TV streaming service (if it ever gets round to launching). Now Apple executive Jimmy Iovine has hinted at some of the tech giant's plans for its own programming.
"At Apple Music, what we're trying to create is an entire cultural, pop cultural experience, and that happens to include audio and video," he told reporters at the recent Television Critics Association winter press tour.
"If 'South Park' walks into my office, I am not going to say you're not musicians, you know?
"We're going to do whatever hits popular culture smack on the nose," he added. "We're going to try."
This open approach – though critics would call it scattergun – to making original content is in keeping with how Netflix and Amazon Prime Video commission their own shows. Though it's a hit-and-miss business: for every 'Stranger Things' and 'The Man in the High Castle', there are plenty of duds.
Just days ago, it was rumoured that Apple could launch its TV streaming service before the end of the year. The firm is also said to want to commission a high-end drama to rival 'Stranger Things' and 'Westworld'; it would offer this show with Apple Music in order to put some ground between it and rival music streaming service Spotify.
Source: The Hollywood Reporter