Apple has already confirmed it's working on its own original TV and film content in the form of the reality show 'Planet of the Apps' and the documentary about Cash Money records called 'Before Anythang'. But it seems it could have a lot more original content up its sleeve.
According to the Wall Street Journal, the firm will use its original content offerings to offset sales of its iPhones and iPads. iPhone sales fell for the first time ever last year, and iPad sales are also in decline. But Apple's services side of the business is in rude health, so it would make sense to invest in it.
Citing people familiar with the matter, the Journal reports that Apple "is planning to build a significant new business in original television shows and bigger movies". So it could rival Netflix and Amazon Prime Video on the content side of things.
In its short life, Apple Music has notched up an impressive 17 million subscribers, but Apple is yet to launch its much-rumoured TV streaming service because of issues arising in negotiations.
Last March, Apple executive Eddy Cue said that while it was making its own TV shows, it didn't mean the firm would become a production studio. So it seems the plan may have changed.
Apple reportedly also plans to bring Hollywood blockbusters to iTunes just two weeks after they've been in the cinema. But at a price, of course.
Source: Wall Street Journal