US network AMC is rumoured to be readying its own streaming service. According to Reuters, the paid-for service will feature no adverts, and will be exclusively available to cable customers.
Some question the logic of this approach. Viewers already have to pay for cable, so this would be another expense on top of that. According to the report, it will cost somewhere between $4.99 and $6.99 (£4 and £6) a month.
Adverts are obviously a pain in the neck, and services like Netflix have proved that people will happily pay to avoid them. But because of the wealth of content it offers, Netflix is a viable alternative to cable. AMC, meanwhile, has 'The Walking Dead', 'Preacher', 'Better Call Saul' and that's about it.
Still, it shows that everyone and their dog is launching a streaming service right now. It's about time Apple finally got involved.