Netflix is looking into making mobile-specific cuts of its hit shows. That means they would be optimised for a mobile phone screen, instead of squished down to fit the format.
This is to satisfy Netflix's growing audience of viewers on mobile.
"It's not inconceivable that you could take a master [copy] and make a different cut for mobile," Netflix's chief product officer Neil Hunt told reporters in San Francisco. He added that this is "something we will explore over the next few years."
This would involve creating a version of the film or show with scenes or shots that are more easily visible on a phone screen. Some angles or lighting effects can make images hard to make out on a smaller screen.
According to Hunt, most Netflix viewers watch on a TV in the US and Canada, but in some Asian countries – especially India – "mobile screens are the majority consumption device." So it makes sense to optimise content for mobile.
Netflix is now available in 200 countries worldwide, with over 90 million subscribers.
Source: The Verge