Netflix is losing its star ratings. The streaming service thinks giving films and TV shows a rating out of five is too old fashioned, and that a Facebook-style 'thumbs up, thumbs down' system is more modern.
According to Netflix, thumbs "have become the language of the global internet."
"Five stars feels very yesterday now," Todd Yellin, Netflix's VP of product innovation said in an interview. "We want to move to a system where it's really clear what members rate, that it's for them, and to keep on making the Netflix experience better and better."
From April, the star system will be replaced by thumbs. However, star ratings will still exist for content that subscribers have already rated, but you'll no longer be able to rate with stars.
The new system will be more clear cut then a rating out of five, though we'll have to wait and see if it makes for better recommendations. It should mean more people rate the content though – in Netflix's tests, the simple like/dislike system increased the likelihood of viewers leaving a rating by 200 per cent.
The new system will be accompanied by a "per cent match" feature. This will use your viewing history to determine whether you'll like a certain show. High matches will be around 88 per cent, and less strong around 60 per cent. Anything under 50 per cent won't count as a match.
TiVo pioneered the use of a thumbs up, thumbs down system for recommendations on its boxes in the early noughties. Though since then, the Like symbol has become synonymous with Facebook.
Source: Fast Company