Netflix and Amazon take very different approaches to streaming. While Netflix focusses purely on films and TV shows, Amazon is a jack of all trades, offering music streaming too. But it seems Netflix won't be following in its footsteps.
Todd Yellin, VP of product innovation at Netflix, told TrustedReviews that the firm wouldn't offer music anytime soon.
"Music?" he said. "No, I don't see that happening."
He went on to explain Netflix's focus. "It's funny – we're pretty monomaniacal as a company. We wanna be great at what we do. There are different companies with different approaches. Some companies are into the vast portfolio, diversified, into all kinds of things. We want to be the best video storytelling company in the world. That is our goal."
He also ruled out branching out into live sports.
However, he did say the firm would continue to "experiment with different content types", such as 'Ultimate Beast Master', a Sylvester Stallone-narrated obstacle course gameshow that's not a million miles away from 'Ninja Warrior UK'.
Netflix was recently rumoured to be working on choose-your-own-adventure-style content that would let the viewer decide what happens.