YouTube is launching a live TV service. Called YouTube TV, it will deliver live and recorded content from major TV networks, including those only found on cable in the US.
Of course, it will come with YouTube's considerable library of cat videos, epic fail compilations and wannabe pop videos too.
The service will work on any screen that can display YouTube, so desktop, laptop, mobile and tablet. It will land in the spring and cost US users $35 (£28) a month. That seems pretty steep, but there's no contract to sign, so you can opt out whenever you like, kind of like a SIM-only mobile deal.
Your $35 a month also lets up to six people access content whenever they like, so you can share your account with your family and friends.
So what can you watch on it? Sadly it's US-only for now. Channels include CBS, Fox and NBC, plus cable-only offerings like USA and FX. On the sports side, you get ESPN, Fox Sports and NBCSN, among others. You can also add local affiliates in your area.
In all, there's a total of more than 40 channels available.
Conspicuous by their absence are CNN, Discovery and AMC.
Unlimited cloud storage means you can store shows for later viewing on another device. It'll also work with Google Home, Google's voice-activated speaker, so you can set it playing just by speaking.
YouTube TV will serve up recommendations based on your viewing habits too, so the more you use it the more accurate it becomes.
Naturally, it works with Google Chromecast too, so you can stream it to your telly.
YouTube TV will also offer up the original content found on YouTube Red, which is YouTube's paid-for ad-free service. Though YouTube TV will still feature adverts.
There's no word on when – or if – YouTube TV will come to the UK. We'll keep you posted.