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Update 21/04/17: A source close to Amazon has been in touch to dispute the $30 million figure. They didn't say what the value was, just that the figure quoted was incorrect. Original story follows.

Amazon recently signed a $50 million deal with the NFL (National Football League) to stream its Thursday night games. Now comes word that that deal also includes as much as $30 million of marketing and promotion for the NFL, according to a person familiar with the matter.

Amazon will promote the NFL across its platforms, the person said. This will include adverts and promotions on the website, as well as on the Amazon Prime Video streaming service.

Amazon's $50 million deal is about five times what Twitter paid for the rights last season. Subscribers to Amazon Prime Video will be able to watch the games live for no extra fee.

Streaming services have been slow on the uptake when it comes to live sports, lagging behind the likes of Sky and BT. But there are signs that things are changing. As well as Twitter streaming the NFL, Facebook has been in talks with the MLB (Major League Baseball) about streaming its games via Facebook Live.

BT Sport has also taken to streaming big European football matches live on YouTube for anyone to watch free of charge. With streaming in the ascendancy, surely more sports will embrace the future and offer their wares through the internet.

So could we see the Premier League follow suit and stream its games via an online platform? If there's money to be made, we wouldn't bet against it...

Source: The Guardian

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