Apple's plans to offer a fully-fledged TV streaming service might have hit a stumbling block in negotiations, but, undeterred, the firm is turning to plan B.
It wants to bundle premium channels HBO, Starz and Showtime for one price. Viewers in the US can already watch these channels on Apple devices, but this bundle would be more convenient, as it wouldn't require separate subscriptions for each.
It could also work out cheaper, though there's no word on how much it would cost.
Usually, you can only subscribe to a premium bundle if you already agree to pay for a basic level of pay-tv channels. So if Apple could offer the bundle as a standalone product, it could prove quite tempting.
The deal isn't yet done, according to ReCode.
But Apple is much more likely to seal it, considering that a) these networks already have existing deals with the tech giant.
And b) they're already wise to the potential for offering channels over the internet, unlike some more traditional broadcasters who are less amenable to dealing with Apple.