Netflix is more popular than BBC iPlayer among young Brits, according to a new report.
The BBC Trust found that 16-34-year-olds prefer Netflix to the BBC's on-demand and streaming service.
Streaming services like Netflix and Amazon Prime Video are such a hit with youngsters that they've pushed the average age of a BBC viewer up to over 60.
A BBC 1 viewer's average age is now 61, while for BBC it's 62.
Netflix currently has more than 5 million UK households signed up, and more than 90 million worldwide. Amazon prime Video, meanwhile, has more than 1.6 million UK households as customers.
It's not all doom and gloom for the Beeb. Nearly three quarters (73 per cent) of respondents said they thought the corporation makes high-quality programming.
The report also said that the growth of BBC Online had slowed in recent years, and that the "breadth" of use of services like BBC iPlayer is lower than expected.
"Overall, the challenge facing the BBC in serving younger audiences is becoming more acute," the report says. "Addressing this challenge will have to be a clear priority for the new BBC Board."