Amazon has added more than 40 live TV channels to its Amazon Prime Video streaming service.
Instead of subscribing to a bundle of channels, you'll be able to pick and choose which you want and only pay for them.
The channels on offer include Discovery, Eurosport Player, ITV Hub+, Hayu, Mubi, BFI Player and Hopster.
You can see the full list of channels at the Amazon Channels section.
Prices range from £1.49 to £9.99 a month, on top of the £79 a year or £7.99 a month subscribers pay for Amazon Prime Video. There's no rolling contract to sign, so you can cancel at any time.
This marks Amazon's first foray into live sport, thanks to the addition of Eurosport Player. The channel is currently showing the French Open Tennis 2017 tournament.
"For the first time, Prime members in the UK and Germany will be able to choose to watch premium TV channels without having to sign up to a bundle or contract, giving them the freedom to pay for only what they want to watch," said Alex Green, MD, Europe, Amazon Channels.
"From live sport to Bollywood, arthouse cinema to reality TV, and award-winning TV shows from popular channels like Discovery and ITV, Amazon Channels gives power back to customers to choose exactly what they want to watch."
You can watch Amazon Channels through the standard Amazon Prime Video app on smart TVs, iOS and Android devices, the Amazon Fire TV, Fire TV Stick, Fire tablets, games consoles like the PS4 and Xbox One, and through a web browser.
Amazon promises more channels will arrive in the coming months.