LG has launched a new app that lets you order a takeaway direct from your TV.
Called 'foodnfilm', it offers a range of different cuisines, including Indian, Chinese, pizza and burgers. What cuisines are available varies depending on where you live.
The app is available on all TVs that run LG's own webOS software.
You can also stream films through the app, though you'll have to pay to do so. While you're watching, you can peruse the menu and track your order in real time, so you'll know when to hit pause and get the plates.
Leslie Golding, founder and CEO of foodnfilm, reckons more 'convenience' apps like this will come to TVs in the future.
"As mobile evolved it became the primary device for ordering food and commerce, while in parallel the television focussed on growing and monetising video, music and gaming apps," he said in a statement. "We believe that through a specifically designed app like foodnfilm, the television is now taking the next step in its journey by entering markets once dominated by mobile devices."
He could well be right. After all, we've already got Tinder on the Apple TV...