Skip to main content
Jump to navigation

Apple's first reality TV show is now live on Apple Music and iTunes. Called 'Planet of the Apps', it follows app developers as they pitch ideas to a panel of celebrity judges, in a bid to make it big on the App Store.

The judges are, Jessica Alba, Gwyneyth Paltrow and entrepreneur Gary Vaynerchuk.

The format is a bit like 'Dragon's Den', or US show 'Shark Tank', in that the budding entrepreneurs have to stand in front of the judges and pitch their idea.

However, they do so while descending in an escalator (making it a literal 'escalator pitch'). The judges then either swipe left or right to like or dismiss the idea, as if they were using Tinder.

Successful contestants will be funded so "they can take the next step to creating one of the great apps of all time", according to Vaynerchuk.

The first episode is available to anyone via Apple Music, iTunes and the show's website. However, the rest of the 10-episode series will only be viewable by Apple Music subscribers.

A new episode will drop every Tuesday.

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest comments

  • Dave Beck 9 months ago EU portability streaming law:... Netflix already provide a service if the country has a Netflix service. My UK Netflix account works for US...
  • Robert KołOdziej 9 months ago EU portability streaming law:... Netflix, for example, detects and blocks VPN. Tried it and failed just before Easter when we were abroad....
  • Vorteilspack 9 months ago Is Netflix making its own news... Oh no! Whoever told Netflix to do that did a good job sucking up money for something the world doesn't...

Search news