The BBC is ramping up its children's content in an attempt to see off the threat from streaming services, such as Netflix and YouTube.
The corporation has pledged to invest £34 million in services for kids, spread across the three years to 2019/20. This spend is over and above existing budgets, so won't come at the expense of existing kids' content from CBeebies and CBBC.
This, the Beeb says, will help it "reinvent how it serves its youngest audience in the years ahead." New online offerings are promised, including new forms of content and interactivity.
The move is intended to reflect the increasing time that children spend consuming media online, rather than in front of the TV.
The BBC will focus on a smaller number of "stand-out titles", from which it will commission TV series and "high-quality brand extensions across all platforms". Think: videos, clips, pics, blogs, vlogs, podcasts, quizzes, guides, games and apps.
The corporation said this was an attempt to curtail the influence of American tech firms on British children.
"Investment in British content – particularly for the young – is vital, unless we want more of our culture shaped and defined by the rise of West Coast American companies," it said.