Netflix has shot past the 100 million subscriber mark. The streaming service now has 103.95 million customers worldwide, according to its latest quarterly results.
In the last three months, the firm added 5.2 million subscribers, and more of those in the US than it has in any three-month period since 2011.
It now has more than 50 million subscribers in the US alone, and anticipates "the first ever annual contribution profit from our international segment".
Not only that, the firm has also unveiled a new strategy for explaining its spending on content. In a letter to investors, Netflix also discussed its recent spate of series cancellations, which include 'The Get Down', 'Girlboss' and 'Sense8'.
"As much as we dislike ending a series early, it consoles us that it frees up investment for another new show, or two," the firm wrote in a note to investors.
The service is flying high at the moment, recently being nominated for a ridiculous 91 Emmy awards (once you take into account the more minor ones). Its strategy of investing heavily in original content is paying off, and has inspired similar gameplans from Amazon, Apple and even Facebook, which is rumoured to launch its own TV shows later this summer.
Netflix's hit show 'Stranger Things' is set to start its second series in October.