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Apple is losing the battle for the lounge, according to a new survey. The Apple TV streaming box is less popular than rivals made by Roku and Amazon.

Parks Associates found Roku was the most popular streamer, in 37 per cent of US homes that own at least one streaming device (that's up from 32 per cent last year). Amazon is in second place, up from 16 per cent to 24 per cent.

The Apple TV's popularity actually fell, from 19 per cent to 15 per cent. Age could be to blame: the Apple TV hasn't been refreshed since 2015, meaning it's almost two years old. Roku and Amazon, meanwhile, update their products every year.

Amazon and Roku streaming devices are also much cheaper than the Apple TV. Though price isn't the only consideration, as Google's Chromecast (which costs just £30) was down from 21 per cent to 18 per cent.

The study surveyed 10,000 US homes.

Apple is expected to launch a new Apple TV in the autumn. According to numerous leaks, it will be able to play 4K content, which is much higher resolution than high definition. Amazon, Roku and Google already offer 4K streaming devices.

Source: Parks Associates

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