Disney won't renew a deal with Netflix that gives the streaming service first dibs on the house of mouse's new films.
From 2019, Netflix will no longer be the go-to place to see Disney fare. The news came as Disney bought a majority stake in BAMTech, a streaming video company founded by Major League Baseball. For this, Disney paid $1.58 billion (£1.22 billion).
BAMTech is the firm behind streaming services like HBO Now, MLB and WWE Network.
The deal will start with the 2019 theatrical slate. This will see some huge Disney films released, including 'Toy Story 4' and the sequel to 'Frozen'.
Disney said it was capitalising on streaming technology.
"This acquisition and the launch of our direct-to-consumer services mark an entirely new growth strategy for the company, one that takes advantage of the incredible opportunity that changing technology provides us to leverage the strength of our great brands," said Disney CEO Bob Iger.
Disney will launch an ESPN-branded multi-sport streaming service early next year. (It owns 80 per cent of US sports TV network ESPN.) Then in 2019, it will launch its own Disney streaming service.
The service will offer films from Disney and Pixar studios. There's no word on where Disney will offer films from Marvel Entertainment and Lucasfilm, both of which it also owns.