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apple tv 4k topdown

It seemed like Apple and Amazon had made up, but only briefly. Amazon briefly started stocking the Apple TV for the first time in two years after the two tech titans fell out. But the device soon vanished from Amazon's listings page. So what happened?

Amazon stopped selling the Apple TV back in 2015, ostensibly because it doesn't offer Amazon Prime Video as one of its apps and hence could be confusing for Amazon customers.

That all changed earlier this week when Amazon started selling the new Apple TV 4K. The device was listed as out of stock, so could have been a holding page.

But now it's vanished entirely.

Amazon Prime Video will appear on the Apple TV platform sometime later this year, Apple CEO Tim Cook recently announced. So maybe Amazon is waiting until the app is actually available before selling the Apple TV.

The listing only appeared on the US version of Amazon, not the UK.

Amazon also recently stopped selling its own Fire TV streaming box, prompting rumours it was readying a new model. Christmas is but three months away, after all, and this is the time of year Amazon usually reboots the device.

Roku is also rumoured to have a new streaming device in the works. So Apple will have plenty of competition for eyeballs this holiday season.

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