Netflix aims to release 40 feature films before the end of the year, more than twice as many as last year.
The streaming service made the announcement in an earnings call this week.
Its model of debuting its films on Netflix instead of in cinemas is unconventional, though it insists that it can help breathe new life into the movie business.
"We understand that our approach to films – debuting movies on Netflix first – is counter to Hollywood’s century-old windowing tradition,” Netflix said. “But just as we changed and reinvented the TV business by putting consumers first and making access to content more convenient, we believe internet TV can similarly reinvigorate the film business.”
The firm does release some films in cinemas, though it admits sometimes this is purely so they are eligible for film industry awards.
Indeed, the streaming service has previously said that it won't replace cinemas as people will always want to go out to see films, much as they like to go out for a meal as opposed to staying in and cooking for themselves.
The service now has more than 100 million subscribers in over 200 countries around the world, so it's obviously doing something right.
Source: Independent Online