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Amazon already bagged the rights to the Next Gen ATP tennis finals, and now it's signed the ATP World Tour, too.

The e-tail giant will offer the tennis tour through its streaming service Amazon Prime Video. The deal starts in 2019 and will last five years.

Prime subscribers will be able to watch 37 ATP World Tour events between 2019 and 2024. These include the ATP World Tour Masters 1000s, 12 of the 500s and 250s, and the Next Gen ATP Finals.

It includes access to completed matches, highlights, tournament review shows, press conferences and other original content.

Amazon also became ATP's exclusive third-party pay-TV partner for the season-ending Nitto ATP Finals – which finished last weekend in London – and the Queen's Club Championships and Eastbourne International starting in 2018.

"The move from traditional linear TV to an OTT [over-the-top] offering shows tennis remains at the cutting-edge of global sports media," ATP Media CEO Mark Webster said in a statement.

Chris Kermode, ATP's executive chairman and president, added that the deal was a "pivotal moment" that expands ATP's digital presence.

Tennis TV will also become available to Amazon Prime subscribers in the US from next year.

Source: SportTechie

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