Apple has unveiled its first two original scripted TV series. Until now, the tech giant has focussed on documentaries and reality shows.
'Amazing Stories' is overseen by Steven Spielberg, and is a reboot of the classic sci-fi series from the 80s.
The other is an as-yet-untitled drama series set in the world of a morning TV show. It will star A-listers Jennifer Aniston and Reese Witherspoon.
The show was reportedly highly sought after by a number of outlets. Apple has commissioned two 10-episode series.
It draws on material from CNN senior media correspondent Brian Stelter's 2013 book 'Top of the Morning'. The book focussed on the recent rivalry between NBC's 'Today' and ABC's 'Good Morning America'.
'House of Cards' writer Jay Carson will pen the pilot.
These are Apple's first efforts to enter the premium TV arena, so far dominated by Netflix, Amazon and HBO. There's no word on how the shows will be made available, whether they'll be through iTunes or another platform, or whether they'll require a subscription or will be funded by adverts. Apple's original TV shows so far have been available through its Apple Music streaming service.