TalkTalk will soon offer multi-screen and multi-room TV to its customers, allowing viewers to watch on more devices and in more rooms of the house.
Ahead of a comprehensive review in due course, we spent some time with TalkTalk's soon-to-land new services at this week's launch event. Here's what we made of them...
Multi-screen on TalkTalk works much like any other multi-screen TV service.
Fire up TalkTalk TV on your laptop or set-top box and you can watch on more than one screen at once, while using the same account.
Compatible devices include laptops and desktop PCs, as well as iOS and Android phones and tablets.
You can also use Google Chromecast to stream content from your phone to your big-screen TV.
TalkTalk is aiming for a seamless experience across devices. In our demo, films took a few seconds to load, though the software we were shown wasn't the final, finished version. So hopefully it'll be a bit slicker at launch.
The new system also lets you make payments from any device, be it your set-top box, smartphone, tablet or laptop. Which means you can buy Boosts wherever you're watching, so you get the full experience.
TalkTalk multi-screen will let you watch on up to four devices at once when it goes live next year.
The multi-room service will also land next year. And like TalkTalk's company's other add-ons, it'll be available as a Boost.
That means you'll pay an additional set monthly fee (which is yet to be decided) in exchange for a second set-top box that you place in another room.
This then gives the full viewing experience. At launch, customers will only be able to have a maximum of two boxes, though TalkTalk said it is open to expanding this in the future if customer demand is there.
Because it works as a boost, you can cancel it one month, and not have to pay for it, then reactivate it another. Obviously, the months you don't pay for it, you can't use the second box.
TalkTalk TV also announced a new TV app, which is aimed at unifying its TV experience across the set-top box, web interface and mobile devices.
At the app's core is the ability to start watching on your mobile, and then pick up where you left off on your TV back in the comfort of your lounge.
The app can be used to watch live and on-demand TV across both free-to-air and subscription channels. You'll get the same range of boxsets and films available to rent and buy both on the app and on the set-top box.
It'll also have the same menu options as the set-top box, with a visual, image-led design. The more intuitive interface also makes it easier to find TV shows and films.
"We're focussed on offering a truly premium TV service at an unbeatable price," said Will Ennett, acting managing director of TalkTalk TV.
"With the internet and mobile changing the way our customers watch TV, we've tailored our service to suit their evolving needs.
"We've streamlined TalkTalk TV to create a more integrated and seamless experience across devices, making it even easier for customers to watch the entertainment they love whether at home or on the go."
Price and availability
Multi-screen will launch early in 2018 at no extra charge. The multi-room functionality will follow soon after, with the price yet to be confirmed.