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Amazon has released figures that show its NFL coverage has been more successful than Twitter's.

The average-minute audience (AMA) tuning in to Amazon's Thursday Night Football NFL package for at least 30 seconds was more than 310,000, according to Amazon. That's 17 per cent higher than Twitter's same metric during the 2016 season, according to stats released by an independent company.

However, the two firms haven't released stats on the same measurement, so we can't say for definite whose coverage has reached more viewers.

Amazon claims the AMA measurement is most comparable to average television ratings, and so gives a truer picture of viewing habits and figures. The streaming service's highest NFL viewing figure was 2 million, for the game between the New Orleans Saints and Atlanta Falcons on 7th December.

Twitter claims that its coverage drew an average audience of 3.5 million unique viewers, but used a different metric to reach that figure. It also played videos automatically, whereas Amazon viewers had to seek out the content and press play themselves.

Of course, Twitter is a free service too, whereas Amazon Prime Video is pay-for.

Amazon bought the rights to Thursday Night Football with a bid worth five times what Twitter paid for its previous coverage.

Source: Sport Techie

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