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Sky is investing more in original and exclusive films with the launch of Sky Cinema Original Films. It's essentially an umbrella term for original commissions and films that Sky has bought the exclusive rights for, in the same vein as Netflix Originals.

The first film from Sky Cinema Original Films will be animated comedy 'Monster Family' in March.

'Monster Family' (aka 'Happy Family') is about the Wishbones, a down-on-their-luck family who plan a big night out. But when they dress up for a monster-themed party, a witch's spell causes them to be transformed into their monstrous alter egos.

It stars Emily Watson, Jason Isaacs and Nick Frost.

This will be followed by Rob Cohen's action film 'The Hurricane Heist' in April. Sci-fi crime thriller 'Anon' and British production 'Final Score' will arrive later this year.

The films will be screened in cinemas at the same time as they air on Sky Cinema.

"Sky Cinema already offers Hollywood hits, cult classics and local legends, and with Sky Cinema Original Films we're going to bring our customers even more laughs, shocks, tears and memories than ever before," said Ian Lewis, group director of Sky Cinema.

"Sky's original content strategy has already been successful across eight genres of television – now we're taking it to film to give our content-hungry customers even more reasons to keep coming back."

Sky has also extended its deal with Warner Bros. which allows it to air films like 'Wonder Woman' on Sky Cinema before other channels or streaming services. It also lets it keep launching pop-up channels dedicated to some of Warner Bros.'s film franchises like 'Harry Potter' and 'The Dark Knight' Batman series, as well as films from Warner Bros.'s extensive library.

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