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kevin durant

Here's another new show exclusive to Apple: 'Swagger', based on the life of basketball star Kevin Durant.

The show will "explore the world of Amateur Athletic Union (AAU) basketball and the lives of the players, their families and coaches."

It will be written by Reggie Rock Bythewood, who also penned the 2009 Notorious B.I.G. bopic 'Notorious'. He also created the Fox series 'Shots Fired'.

Apple is investing $1 billion in original content. Its roster of forthcoming shows includes a reboot of Steven Spielberg's 'Amazing Stories', a Reese Witherspoon/Jennifer Aniston drama series set in a morning news show, and an immigrant anthology series called 'Little America'. It's also going big on sci-fi, with futuristic drama 'See' and a new show from the creator of 'Battlestar Galactica' in the pipeline.

Apple's $1 billion investment is small beer compared to Netflix, which is pumping a whopping $8 billion into new shows. Original content is the main focus of streaming services – and is increasingly important to Facebook's Watch video streaming platform – as it differentiates them from rivals.

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