Amazon's 'Lord of the Rings' prequel TV series was never going to be cheap, but now we have some idea of just how expensive it'll be.
According to a new report, the US streaming giant is aiming to spend about $250 million on production and marketing the series. That would match the amount it paid for the rights to the series. Meaning the total outlay would be around $500 million. And that's just for one series.
As a comparison, Peter Jackson's original 'Lord of the Rings' film trilogy cost an estimated $280 million in the early 2000s.
Amazon plans to make multiple series of the show. The stories are said be new to the screen, but based on author JRR Tolkien's original writing.
The series will undoubtedly be Amazon's highest profile show to date.
Recently, it was revealed that Amazon Prime Instant Video has 26 million viewers in the US alone. Its top shows draw over 5 million viewers worldwide.
Amazon has long used its video and music streaming arms as a way to boost Prime membership, and hence sell more products from its website. As CEO Jeff Bezos says: "When we win a Golden Globe, it helps us sell more shoes."
Looks like it might be selling a lot more shoes when the 'Lord of the Rings' series airs. There's no word on when that will be.