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Apple is investing heavily in original programming in a bid to take on Netflix. A new report in the New York Times claims the Cupertino-based company will spend more than $1 billion on original programming, with the big push coming early next year.

The firm reportedly has 12 projects in the works, nine of which will skip the pilot stage and go straight to full series. These include Steven Spielberg's rebooted 'Amazing Stories', and the Reese Witherspoon/Jennifer Aniston comedy-drama set in a morning news TV show.

The new shows will launch between March and summer 2019. That's a pretty quick turnaround considering the lead times on these kinds of projects. But that gives Netflix another full year to put even more ground between it and the competition.

Netflix is investing a whopping $8 billion in original content this year, including a staggering 80 feature-length films.

Amazon too is spending big. Its TV series set in the 'Lord of the Rings' universe is reported to cost more than the entire 'LOTR' film trilogy from the early 2000s. So Apple certainly has its work cut out.

Source: New York Times

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