Netflix has pulled the plug on a controversial feature that rewarded kids the more TV they watched.
Last week, reports said that the streaming service was testing a programme that let children earn 'patches' (sort of like badges) for watching age-appropriate shows like 'Fuller House' and 'A Series of Unfortunate Events'. While the patches didn't give the children any benefits, the move prompted fears that Netflix was encouraging children to spend more time in front of the TV.
The Campaign for a Commercial-Free Childhood (CCFC) said the test would undo the work parents had done in instilling their kids with good habits. "It's designed to turn kids into lobbyists and undermine parents' limits," Josh Golin, CCFC's executive director told Gizmodo.
Now Netflix has cancelled the feature, stressing that it was only ever in the testing phase.
"We've concluded the test for patches and have decided not to move forward with the feature for kids," said a Netflix spokesperson. "We test lots of things at Netflix in order to learn what works well – and what doesn't work well – for our members."
In an unrelated move, Netflix recently updated its parental controls, letting parents set custom PINs for specific films and TV shows, regardless of age recommendations.