Almost half of British adults have watched a paid-for streaming service like Netflix, Amazon Prime Video or Now TV in the last three months. That’s according to a new survey from the Office for National Statistics.
In 2016 – the last time the survey was carried out – that figure was less than a third, at 29 per cent. The most recent figure is 46 per cent, which shows how much streaming has grown in the last couple of years.
Watching videos on YouTube has also grown, with 62 per cent of adults doing so. That’s up from 47 per cent a couple of years ago.
According to experts, this shows that TV streaming is becoming mainstream.
“If you look at the breakdown of who is using these services, it’s starting to bleed outside the younger tech-savvy audiences and getting traction among older groups as well,” Tom Harrington from Enders Analysis told the BBC.
“You can see that reflected in the types of programming being made available, with Netflix and others commissioning original shows pitched at more mature audiences.”