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Netflix may have helped popularise the term ‘binge-watch’, but it seems it’s none too keen on the phrase.

That’s according to actor Guy Pearce. In a recent interview with Empire Magazine’s podcast, he said the suits at Netflix told him to avoid using the term altogether during promotional interviews for his new series The Innocents.

“I don’t think Netflix likes the term ‘binge’,” Pearce said. “When we did the promotion in the US we were strictly sort of instructed beforehand not to talk about ‘binge-watching’.”

Binge-watching refers to the practice of chain-watching numerous episodes of a series in a single sitting. But seeing as the term ‘binge’ usually refers to overindulging in unhealthy vices like alcohol and junk food, perhaps it’s not surprising that Netflix doesn’t want to be associated with the term.

Though considering the harm that long viewing sessions can cause, many would argue that the term is apt. One recent study said that no matter how much you exercise, sitting for long periods without moving can cause an early death. Many have proclaimed sitting to be the new smoking, such are its detrimental health effects.

Something to think about next time you watch a whole series in one go.

Source: IndieWire

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