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Apple is reportedly looking to sell its Apple TV streaming box through BT and its mobile offshoot EE. The US firm is reportedly eyeing a partnership in order to expand the device’s reach.

Apple TVs bought from BT would reportedly come pre-loaded with BT’s pay-TV channel apps. It’s not clear what – if any – benefits would come with buying the device through EE. But Apple is said to be interested in a deal with the mobile network because of its younger user demographic.

EE sells its own TV streaming box, though it wasn’t that well received when it launched four years ago. Since then, EE has gone very quiet on it, with barely an update in sight.

Apple is rumoured to be readying its own TV and film streaming service to rival Netflix. It would certainly make sense, considering how much original content it’s producing. At present, its original shows are housed on the Apple Music streaming service, but that seems an odd fit for non-music-related content.

A tie-up with BT and EE – the UK’s largest mobile network – would make sense for both companies, and help Apple spread the word about its TV ambitions.

Source: The Telegraph

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