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Cinema vs streaming: Black Widow makes millions on both

Cinema vs streaming: Black Widow makes millions on both

After two years without a Marvel movie being released, Black Widow finally gets its time to shine, as it premiered in cinemas around the world on 7 July and on Disney Plus on 9 July.

For those of us who are fans of the Marvel Cinematic Universe (MCU), the past two years have been frustrating. The studio went from releasing a new installment every few months to absolutely nothing for two years, since Spider-Man: Far From Home came out in July 2019.

The launch of Marvel’s Disney Plus TV shows –– WandaVision, Falcon and the Winter Soldier, and now Loki –– have softened the blow a bit. But the joy of watching the Marvel credits roll on the big screen has been something we’ve all been missing.

Black Widow on Disney Plus

The release of Black Widow has finally put an end to all that. Originally slated for release in May 2020, Black Widow opened in cinemas around the world on 7 July 2021. And it has proven that a year in lockdown has dampened the movie-goers spirit.

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Natasha Romanoff’s long-overdue solo movie took in an estimated $215 million in the worldwide box office in its opening weekend. It was by far the highest US domestic grossing film since the start of the COVID-19 pandemic. In fact, it actually turned out to be the third-highest domestic opening for an origin story in the MCU after Black Panther and Captain Marvel.

A year spent adapting to life at home, where many of us relied on multiple streaming services to help keep us entertained/sane, led many critics to claim that the cinema experience was finally set to retire. The wealth of content that we can now access on small screens led many to wonder if there was any point in heading back to the cinema at all. After so long in lockdown, it’s possible that paying additional ticket prices and being exposed to crowds and their germs just to watch the same movie in a different place might not seem that appealing.

Turns out they were wrong, as the cinema experience still can’t quite be replicated at home, no matter how big your screen is or how many streaming services you have access to.

The cinema was the place to go for most fans, earning $80 million at the US domestic box office and $78 million in international box office sales. However, Disney hedged its bets by also releasing Black Widow on Disney Plus Premier Access, meaning subscribers could watch the movie at home for an additional £19.99 fee. The platform earned more than $60 million from worldwide purchases through Premier Access –– not an insignificant amount.

If you're a Vodafone Mobile customer, you can get discounts on cinema tickets via the VeryMe Rewards app. You can get two adult tickets at one of 89 Vue cinemas across the UK for just £7 every week.

Or if you'd rather avoid the crowds, sign up for Disney Plus and watch Black Widow at home on Premier Access

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