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NOW TV is an on-demand and live TV streaming service from Sky that you can sign up for without a contract.
Its close ties to Sky mean that NOW TV customers can enjoy the pick of the broadcaster's channels and content, which is undoubtedly its major selling point.
As well as live Premier League fixtures through Sky Sports, NOW TV offers access to premieres on Sky Cinema channels, alongside blockbuster shows such as Game of Thrones and Big Little Lies on the likes of Sky Atlantic.
You can watch NOW TV on a laptop, desktop, smartphone or tablet and you won't need any extra equipment. Just pay for a NOW TV pass online and you're good to go instantly. Read more about watching NOW TV in our guide.
However, if you want to see NOW TV on your television, you'll need a games console, YouView box, HDMI cable to connect your laptop to your TV, or a NOW TV box. Find out more on how to watch NOW TV on TV in our guide.
NOW TV boxes can be bought separately or with a selection of themed passes that enable you to access content.
That depends on which NOW TV pass you sign up for. Read our guide to what's on NOW TV, or read on for more information.
A NOW TV Sky Sports Pass enables you to watch all Sky Sports channels. It's available on a daily, weekly or monthly basis. The best thing about it is that you can sign up for just 24 hours for under a tenner, so it's great if you want to enjoy the back-to-back Premier League live games that Sky often airs on a Sunday but don't want to commit to a lengthy contract.
With a NOW TV Sky Cinema Pass, you get access to Sky's film channels and the option to stream its movies on demand, with new premieres added every day.
A monthly pass is less than £10 for a month's access and operates on a rolling-contract basis, so you can cancel whenever you like with no penalty.
NOW TV's Entertainment Pass is the only way to watch Sky Atlantic without a Sky subscription. In addition, you'll get 11 other pay TV channels — all for under a tenner a month.
Sky TV spends huge amounts of money securing the latest movies and the rights to air plum live Premier League games and crown-jewels sports events, such as The Ashes.
It might also be the case that you want to see the latest movies every now and then or just the odd game of football. With NOW TV, that's not a problem. Simply cancel once you've seen your share or films or after your team's games are over.
NOW TV is also a great option because the NOW TV Box is one of the cheapest ways on the market to turn your standard TV into a smart TV by giving you access to apps and on-demand content.
Unlike Sky, you don't need a satellite dish to watch NOW TV. This has long been a barrier for customers who don't want — or can't get — a satellite dish on their home.