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Marketing Lead - London

Description

Why us?

We strive to simplify some of the most complex and daunting consumer marketplaces, to genuinely improve the lives of our users. Across our platforms - uSwitch, Money, and Bankrate - we give millions of people the tools, data, and insight to save thousands of pounds per year by taking control of their utility bills and finance products. And now we’re looking to help consumers with one of the most stressful things they are ever likely to do: getting a mortgage and buying a house.

We believe in being great people to work with: we are very passionate about our own work, but we think that it’s important to make time to help others with their work - so that the entire team gets better every day. We are entrepreneurial - we believe in challenging the status quo and solving problems our users will face tomorrow. Perhaps most of all, we are inclusive: no matter who we are, where we come from, or which project we work on, we are one team with one dream: improving the lives of our users through awesome experiences.

The role

The Marketing Lead is responsible for the delivery of the RVU digital marketing strategy against long term and evolving KPI’s for product verticals across all brands (Bankrate, Money.co.uk and Uswitch.com), stretching across above the line and below the line marketing and PR activities, with key focus on digital performance marketing.

The Marketing Lead heads up a Paid Media and SEO, ensuring that their deliverables are fully aligned with the overall strategy and drive measurable outcomes within each delivery sprint and content roll out .

Where needed the marketing lead is hands on, owning activities and outcomes to supplement the overall skill set in the team.

Requirements

The Marketing Lead

  • Articulates the marketing strategy (below and above the line, incl. channel mix), aligned to product roadmap and business objectives;
  • Ensures Paid Media and SEO objectives are set and executed against;
  • Ensure that the Content delivery is also aligned to overall strategy;
  • Coordinates with PR, CRM and brand teams to deliver overall marketing strategy;
  • Implements and manages marketing budget;
  • Develops and rolls out marketing campaigns across online and offline channels. Works to understand customer segmentation and drive differentiated experience to customer base;
  • Leads and inspires a marketing team across PPC, SEO, Content and PR;
  • Is highly data driven and analytically minded in their decision making.


Skills

  • Extensive B2C marketing experience (ideally for a Tech startup or FinTech - exposure to financial markets especially mortgages is highly desirable)
  • Data driven approach to performance media
  • Experience in above and below the line marketing
  • Basic understanding of SEO
  • Thorough understanding of PPC
  • Strong commercial understanding and relevant data analysis skills (Excel/ Tableau/ Google analytics or similar)
  • Excellent communicator, with track record of clear and concise communication across a broad range of user segments
  • Passionate about start-ups and self-driven to understand the underlying industry and trends
  • Passionate and demonstrably able to about grow others professionally

Benefits

What we’ll give back to you:

We want to give you a great work environment, bonuses, and contribute to both your personal and professional development. Some of these benefits include:

  • A competitive salary and bonus package
  • A healthy learning and training budget, as well as the chance to go to conferences around the world every year
  • The latest equipment - be it a Linux or Apple or Windows machine
  • Free breakfast, healthy snacks, coffee and soft drinks
  • Amazing family and parent friendly benefits
  • We have lots of other great benefits within the business, these are just a few of them
    • Health insurance
    • Moving day off, birthday day off, charitable day off
    • In office gym and pilates + yoga classes
    • Flexi holiday policy
    • Bike to work scheme
    • Season ticket loans for those long commutes
    • Employer matching pension up to 7.5%
    • Amazing family- and parent-friendly benefits
    • We also want to help you with your life events, so offer interest free loans for special moments in your life like moving home, buying your first home and your wedding
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