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Head of Paid Marketing - London

Description

RVU is seeking a Head of Paid Marketing to lead all paid activity on our largest business vertical, Home Services. As the Head of Paid Marketing, you will be a critical member of our Home Services team; your focus will be on driving & executing innovative & effective media strategies across a robust mix of digital channels including, but not limited to, search, video, mobile, display, and social to drive awareness & engagement for our uSwitch brand. This role allows the opportunity to work in a vast & growing industry with a nationally-recognized brand on a dynamic & nimble team.

What You’ll Do:

  • Operate in a fast-paced performance-driven culture and drive digital growth to the Home Service vertical
  • Dictate business goals while also conceptualizing a strategic vision for business growth & curation; then execute the strategies keeping in line with our broader business goals
  • Collaborate cross-functionally with a variety of teams - Visual Design, Product Design, Commercials, Organic Search, and Customer Lifecycle
  • Frequently communicate business performance, media strategy, and innovative testing plans to Senior Leadership
  • Help create a best-in-class digital media team by serving as a thought-leader on new & innovative ways to reach and connect with our customers
  • Seek & evaluate strategic media opportunities
  • Manage an internal team of paid search specialists
  • Be challenged
  • Have fun

Requirements

  • 6+ Years of experience within digital marketing, including deep channel knowledge of Paid Media, Digital Operations, Customer Experience, Content Marketing and/or Email
  • A business owner
  • Curiosity to challenge existing processes and work to test & optimize
  • Experience with in-depth analytics and problem solving with the ability to think strategically and be execution-oriented to drive a fully-integrated digital marketing strategy
  • Expertise in creating and driving quantifiable, business-oriented KPIs
  • Ability to leverage consumer data to find quality customers to acquire, engage, retain, and reactivate through various marketing channels
  • Desire to work hands-on in a performance based, analytically driven, fast-paced environment
  • Strong communication skills with the ability to articulate & present strategy to gain buy-in across a diverse functional team
  • A good sense of humour

Benefits

We want to give you a great work environment, bonuses, and contribute to both your personal and professional development. Some of these benefits include:

  • A competitive salary and bonus package
  • A healthy learning and training budget, as well as the chance to go to conferences around the world every year
  • The latest equipment - be it a Linux or Apple or Windows machine
  • Free breakfast, healthy snacks, coffee and soft drinks
  • Amazing family and parent friendly benefits
  • We have lots of other great benefits within the business, these are just a few of them
    • Health insurance
    • Moving day off, birthday day off, charitable day off
    • In office gym and pilates + yoga classes
    • Flexi holiday policy
    • Bike to work scheme
    • Season ticket loans for those long commutes
    • Employer matching pension up to 7.5%
    • 1 month full paid paternity leave to spend more time with the kids
    • Attractive maternity leave policy
    • We also want to help you with your life events, so offer interest free loans for special moments in your life like moving home, buying your first home and your wedding
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