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SEO Outreach Lead - London

Description

Why us?

We strive to simplify complex and daunting consumer marketplaces, to improve the lives of our users. Across uSwitch, Money, and Bankrate we give millions of people the tools, data, and insight to save thousands of pounds per year by taking control of their utility bills and finance products. And now we’re looking to help consumers with one of life’s most stressful experiences: getting their finances in order, buying a house, and then setting up broadband, energy, and other utilities after the move!

We believe in being great people to work with: we are passionate about our work, but we think it’s important to help others so the entire team gets better every day. We are entrepreneurial - we believe in challenging the status quo and solving problems our users will face tomorrow. Perhaps most of all, we are inclusive: no matter who we are, where we come from, or which project we work on, we are one team with one dream: improving the lives of our users through awesome experiences.

The role

As the Outreach Lead, you will help to create, implement, pitch and analyse creative content campaigns across multiple national brands to aid our organic search. You will also help build and shape the strategy of a new Outreach team.

Working with senior stakeholders to understand the business objectives and KPIs, this position requires a creative thinker with strong communication skills who can develop and implement effective outreach campaigns and analyse their success.

What you will be doing:

  • Lead, coach and inspire the Outreach team
  • Ensure best practices and consistent standard of outreach
  • Come up with ideas for online resources and content that is specifically targeted to individual sites, audiences and websites
  • Conduct research to identify appropriate audiences for our brands
  • Lead ideation sessions and vet content ideas
  • Create content outlines and specs for the editorial team to communicate content needs
  • Collaborate with writers, designers, SEO and the wider outreach team to see projects through to completion
  • Forecast performance of campaigns based on historical performance
  • Participate in coming up with campaign ideas, and other collaborative group work to help the wider outreach team
  • Pitch content and successfully manage relationships with key strategic partners on highly influential websites in our industries
  • Develop extensive, relevant lists of contacts
  • Keep track of campaign success and evaluate results
  • Work alongside PR to issue timely commentary to the press

Requirements

The things we look for in you:

  • A proactive individual who thrives in a fast paced environment
  • A proven leader, having managed a team before you will need with the ability to train new staff
  • A keen interest and good understanding of the digital environment
  • Strong creative and analytical skills which you can use to create and land results-driven web content campaigns for our brands
  • Strong organisational and project management skills - so that you can juggle multiple projects at once
  • Solid decision making and relationship building skills
  • Excellent written and verbal communication skills
  • An understanding of Google and other search engines or SEO best practices
  • Experience of either working in SEO or with content marketing campaigns
  • Qualifications in Marketing, Digital Marketing or a relevant degree would be beneficial

Benefits

What we’ll give back to you:

We want to give you a great work environment, bonuses, and contribute to both your personal and professional development. Some of these benefits include:

  • A competitive salary and bonus package
  • A healthy learning and training budget, as well as the chance to go to conferences around the world every year
  • Choice of a 13 or 15” Macbook Pro (or a Windows laptop, if you prefer)
  • Free breakfast, healthy snacks and soft drinks plus free coffee from an on-site barista
  • Amazing family - and parent-friendly benefits
  • We have lots of other great benefits within the business, these are just a few of them
    • Health insurance
    • Moving day off, birthday day off, charitable day off
    • In office gym and pilates + yoga classes
    • Flexi holiday policy
    • Bike to work scheme
    • Season ticket loans for those long commutes
    • Employer matching pension up to 7.5%
    • Referral bonus up to £5K
    • We also want to help you with your life events, so offer interest free loans for special moments in your life like moving home, buying your first home and your wedding
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