Commenting on the launch of Phones 4u’s new mobile virtual network ‘LIFE Mobile’, Ernest Doku, telecoms expert at Uswitch.com, says: “This is a shrewd move by Phones 4u. MVNOs enable companies to target niches in the mobile space, all the while piggybacking off the infrastructure of established players.
“With its unique view of the mobile market, Phones 4u will be able to steer its new network towards those market gaps with pinpoint accuracy. Choosing EE, with its proven ability to deliver 4G, brings a massive selling point.
“Phones 4u has long been a whole-of-market supplier, so you can see why they are so keen to underline that this will not affect their unbiased sales strategy.
“Based on the tactics of similar MVNOs like Talkmobile from Carphone Warehouse, you can bet their pricing will be ultra-competitive – great news for mobile customers who will benefit from increased competition in the industry.”
Katherine Moss
Phone: 020 3021 5893
Email: katherine.moss@uswitch.com
Twitter: @uswitchPR
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