AppleiPhone 18 Pro deals

iPhone 18 Pro specs:

• Storage: Up to 2TB
• Colours: Black, Silver, Glacier and Burgundy
• Processor: A20 Pro, built on 2-nanometre technology
• Performance: 6-core CPU, 7-core GPU and dual Neural Engine with 32 cores
• Camera: 48MP Fusion main camera with variable aperture
• Battery: Up to 36 hours of video playback on eSIM-only models; up to 24 hours per charge using Apple’s real-world battery model
• Charging: Up to 50% charge in around 15 minutes
• Software: iOS 27 with Apple Intelligence and Siri AI features
• Other models: iPhone 18 Pro Max, iPhone Duo.

How does the iPhone 18 Pro compare to previous models?

Compared with the iPhone 17 Pro, the iPhone 18 Pro appears to be a small update on the existing design. The biggest changes are inside: the new A20 Pro chip, improved thermal design, longer battery life and a more advanced camera system with variable aperture.

If you’re using an iPhone 14 Pro or older, you should notice a bigger step up in sustained performance, camera flexibility and battery life. If you already have an iPhone 17 Pro, the decision likely comes down to how much you value the new camera controls, Siri AI features, and extra battery life.

iPhone 18 Pro camera

The iPhone 18 Pro’s headline camera upgrade is its new 48MP Fusion main camera with variable aperture. The aperture can be adjusted depending on the scene, opening wider in darker environments to let in about 50% more light, or narrowing to achieve greater depth of field in shots like group photos.

Apple has also added Pro Controls for manual settings, including white balance, histogram, aperture and shutter speed. For video, the iPhone 18 Pro supports cinematic-style effects from regular video after capture, 4K Dolby Vision time-lapse and updated AudioMix features.

Performance and battery

The iPhone 18 Pro uses Apple’s new A20 Pro chip, which Apple says brings faster CPU, GPU and AI performance. It also has a redesigned thermal system with a larger vapour chamber, designed to improve sustained performance during demanding tasks like gaming, video work and on-device AI.

Apple claims the iPhone 18 Pro offers up to 36 hours of video playback on eSIM-only models, or up to 24 hours per charge, according to its real-world battery model.

It also supports faster wired charging, reaching up to 50% charge in around 15 minutes.

Apple Intelligence and Siri AI

The iPhone 18 Pro is built around Apple Intelligence and the new Siri AI. Siri can use personal context across apps, answer questions about what’s on screen, take actions in apps and help with writing or editing in places where you type.

Siri AI was launched in English on 14 September 2026, with French, Japanese, Korean, Portuguese and Spanish support coming as part of iOS 27.2 in October 2026.

Is it worth upgrading to the iPhone 18 Pro?

If you have an iPhone 17 Pro or an iPhone 16 Pro, you’ll want to think twice before upgrading. The variable aperture will come in handy for pro photographers, but if you don't shoot close-ups or work with tricky lighting, this won't feel like much of an upgrade.

For anyone moving up from an iPhone 14 or older, upgrading to the iPhone 18 Pro is more worthwhile. There are big gains to be had in battery life, camera tech and Apple Intelligence.

When did the iPhone 18 Pro come out?

The iPhone 18 Pro was officially announced alongside the iPhone 18 Pro Max and iPhone Duo on 9 September 2026, and went on sale on 18 September 2026. You can get an iPhone 18 Pro on contract from all major UK networks and retailers, including Three, iD Mobile, O2, Sky Mobile, Tesco Mobile, Vodafone and Talkmobile.

How much does the iPhone 18 Pro cost?

SIM-free, the iPhone 18 Pro starts from £1,199 for the base 256GB model. The 512GB model costs £1,399, the 1TB model £1,799, and the 2TB model £2,399.