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Advertising Claim Verification

In some of our current television advertising, we make the claim that you can save £162 by switching broadband. The substantiation for this claim is below. The same methodology substantiates the individual claims that:

  • "You switch broadband. You save £162."

  • "Visit to see if you could save £162 on your broadband."

Average 18 month savings figure for customers who: provided their current broadband cost before comparing deals; saw potential savings in the results table; and completed a broadband switch on Uswitch. Figure based on assumed average contract length of 18-months; July 2022 tariff prices on Uswitch; and 4,137 tariff sales. Correct as of August 2022.

In some of our current television advertising, we make the claim that you can save £321 by switching from a handset contract to a SIM Only deal. The substantiation for this claim is below. The same methodology substantiates the individual claims that:

  • "You switch to a SIM Only deal. You save £321."

  • "Visit Uswitch.com to see if you could save £321 on your mobile."

Switching from an ending 24 month handset contract to a SIM-only contract (and keeping your existing handset) could save you £321.71 per year, or £26.80 per month. This calculation is based on the average price of the top selling 24 month handset package in September 2020 (Apple iPhone 11 with 100GB) against the current, top selling and equivalent SIM only deal on the Uswitch site (Three SIM only, £12 per month with 100GB data). Correct as of September 2022.


In some of our current television advertising, we make the claim that "more people come to us to switch their broadband and mobile deal than any other site". The substantiation for this claim can be found below.

Please see below the substantiation for the claim that:

  • ‘More people come to us to switch their broadband and mobile deal than any other site’. 

Traffic trend of organic web traffic for Uswitch.com (sourced from SimilarWeb)

Throughout 2021, Uswitch has consistently taken the highest proportion of paid online traffic for people looking to compare and switch their broadband and mobile deals.

The same evidence substantiates the individual claims

  • ‘More people come to us to switch their broadband than any other site’

  • ‘More people come to us to switch their mobile than any other site’

  • More people come to us to find their SIM Only deal than any other site’ 

About SimilarWeb

SimilarWeb provides data on trends in visitor and search behaviour, visitor and website profiling, and measures website market share.