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Advertising Claim Verification

In some of our current television advertising, we make the claim that you can save £174 by switching broadband. The substantiation for this claim is below. The same methodology substantiates the individual claims that:

  • "You switch broadband. You save £174."

  • "Visit to see if you could save £174 on your broadband."


Switching to a new broadband deal after your initial contract has ended could save you £174 over the course of 18 months. This calculation is based on the average out of contract costs in February 2023 for BT Fibre 2 Broadband, NOW Broadband Super Fibre & Anytime Calls, Plusnet Unlimited Fibre Extra & Phone Line, Sky Superfast Broadband and Vodafone Fibre 2 (£448.87), compared to the average cost of the most popular new deal (Vodafone Fibre 2 at £274.39 per year). Correct as of March 2023.

In some of our current television advertising, we make the claim that you can save £335 by switching from a handset contract to a SIM Only deal. The substantiation for this claim is below. The same methodology substantiates the individual claims that:

  • "You switch to a SIM Only deal. You save £335."

  • "Visit Uswitch.com to see if you could save £335 on your mobile."

Switching from an ending 24 month handset contract to a SIM-only contract (and keeping your existing handset) could save you £335 per year, or £28 per month. This calculation is based on the price of the top selling 24 month handset package (Apple iPhone 12 with Unlimited data) in February 2021 against the top selling and equivalent SIM only deal on the Uswitch site as of February 2023 (ID Mobile Unlimited data £16 per month). Correct as of March 2023.

In some of our current television advertising, we make the claim that "more people come to us to switch their broadband and mobile deal than any other site". The substantiation for this claim can be found below.

Please see below the substantiation for the claim that:

  • ‘More people come to us to switch their broadband and mobile deal than any other site’. 

Traffic trend of organic web traffic for Uswitch.com (sourced from SimilarWeb)

Throughout 2021, Uswitch has consistently taken the highest proportion of paid online traffic for people looking to compare and switch their broadband and mobile deals.

The same evidence substantiates the individual claims

  • ‘More people come to us to switch their broadband than any other site’

  • ‘More people come to us to switch their mobile than any other site’

  • More people come to us to find their SIM Only deal than any other site’ 

About SimilarWeb

SimilarWeb provides data on trends in visitor and search behaviour, visitor and website profiling, and measures website market share.