Advertising Claim Verification
General advertising
In some of our current advertising, we make the following claim:
"Earn up to £155 a year in cash with a free Uswitch account"
This calculation is based on the highest potential cashback earning amounts for switching energy (£25), switching broadband (£120) and participating in the Utrack Money Back scheme and one-off bonus events (£10). Cashback is only available with a Uswitch account and must be redeemed via the Uswitch app. Utrack Money Back requires a smart meter. Broadband deal availability depends on region. Correct as of 2 September 2025.
On our homepage and in some of our current advertising, we make the following claims:
Energy savings: £198
This is the average amount that customers could have saved by switching to the cheapest deal in the Uswitch results table between 1 September and 30 November 2025. Actual savings will vary depending on your individual household consumption. Prices based on customers consuming medium energy usage as defined by Ofgem’s new Typical Domestic Consumption Values (TDCV) (2,700 kWh of electricity and 11,500kWh of gas per year), paying by direct debit, with paperless billing. Prices averaged across all regions. Prices correct as of 11 August 2025. This savings figure excludes any cashback you might be eligible for when switching.
Broadband savings: £329
Switching to a new broadband deal after your initial contract has ended could save you £329 (£329.15) a year.* We calculated the average yearly cost of staying out-of-contract (£657.60) across the five most popular deals on Uswitch: Vodafone Full Fibre (500, 150, and 910) and Virgin Media (Gig1 and M125). We compared this to the average yearly cost for new customers switching to those same five deals (£295.15). This figure includes mid-contract price rises, calculated using the average price increase across these five deals (£3.70 per month) applied to the 9 months of the year following the April price hike (April to January).
Mobile savings: £304 per contract
Switching from an ending 24-month handset contract to a SIM-only contract (and keeping your existing handset) could save you £304 (£304.54) per year, or £25.38 per month. This calculation is based on the price of the top selling 24 month handset package in Jan 2024 (Apple iPhone 15 with Unlimited data) against the cheapest equivalent SIM only deal on the Uswitch site as of Jan 2026 (iD Mobile Unlimited Data £15.00 per month, 24 month contract). Correct as of Jan 22 2026.
Television advertising
In some of our current television advertising, we make the following claim:
‘More people come to us to find their energy, broadband and mobile deal than any other site’.
The substantiation for this claim can be found below.
From 2023 to 2024, Uswitch has consistently taken the highest proportion of paid online and organic traffic for people looking to compare and switch their energy, broadband and mobile deals.
The same evidence substantiates the individual claims:
‘More people come to us to find their broadband deal than any other site’
‘More people come to us to find their mobile deal than any other price comparison website'
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