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UK broadband is cheap but there’s plenty of room for improvement

Commenting on Ofcom’s ‘European Broadband Scorecard’, which pits the UK’s broadband against the EU’s five leading economies, Marie-Louise Abretti, telecoms expert at, says: “It’s official – UK broadband is cheap. But to reap the financial benefits of what is a truly competitive market, Brits need to realise that loyalty doesn’t always pay. Switching deals or provider could save consumers £120 a year.

“And when it comes to super-fast broadband, it’s clear we’ve still got some catching up to do with our European neighbours. Although 65% of UK households can get super-fast speeds, many don’t realise they can, while others are worried about the strain it could put on their wallets.

“While it’s great that UK broadband is topping the class in some subjects, frustrated consumers will hope that it does better in speed. Worryingly, the government’s emphasis on rolling out super-fast broadband has overshadowed the fact that there are still coverage blackspots across Britain, where speeds are patchy or excruciatingly sluggish.”


Katherine Moss

Phone: 020 3021 5893


Twitter: @uswitchPR

Notes to editors

Survey conducted online by in July 2012 with 2,000 UK adults with home broadband.

  1. When asked, how much did you save by switching providers, the average response was £120.08 per year.

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