Commenting on the launch of the Nokia Lumia 1020 today, Ernest Doku, telecoms expert at Uswitch.com**, says:** “The Lumia 1020 truly takes mobile photography to the next level. With a staggering 41 megapixels, the 1020’s imaging capabilities put the competition to shame.
“Whether the mother of all cameras will entice phone fans away from Apple and Android devices is questionable, though. The popularity of ‘kitchen sink’ devices that deliver a rounded experience in terms of hardware, apps and services, casts doubt on the 1020’s wider appeal.
“There’s also a bigger issue at hand here. Looking past the allure of megapixels, Nokia still seems to lack focus when it comes to an important area – namely the lack of consumer interest in the Windows Phone platform.
“Microsoft’s mobile operating system still seems to fall short where it counts most, not least in offering those essential smartphone apps many users can’t do without.
“Nokia’s huge gamble on the operating system hasn’t quite paid off thus far and -despite seeing modest success with the Lumia range – the iconic iPhone and vast swathe of Android devices are eclipsing their best efforts in terms of popularity.
“Nokia is struggling to find its true identity in a challenging market. Apple’s handsets play the jack-of-all-trades masterfully, while Samsung has unveiled a range of hyper-niche devices – the Zoom, Active and Mini – all trading off the success of its Galaxy brand and targeting different types of consumer. And Nokia?
“Well, at first glance the Lumia 1020 seems a master-of-one. And whilst it can’t be disputed that it wows in the cameraphone stakes, it remains to be seen whether gadget fans will opt for a Windows-powered handset over increasingly impressive – and diverse – competition.”
Katherine Moss
Phone: 020 3021 5893
Email: katherine.moss@uswitch.com
Twitter: @uswitchPR
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